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for: ‘2010’

Brand Power: Known for The Right Reason or Just Known?

Most of life’s and business’s axioms are unbelievably simple and self-explanatory, but our innate tendency to complicate instead of simplifying, makes us blind to the obvious. BRAND is by definition our business’s “identity” as it is perceived by the world.  Our BRAND is supposed to convey all we stand for in terms of quality of […]

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Domain Name : Your Unique Internet Address…Your Web-Home

While Browsing various Magazines every other day, I keep noticing at the footers of the Ads placed inside, how disoriented, poorly chosen or totally counterproductive the Domain Names of the Advertisers’ Businesses are. And I couldn’t help but share my opinions here with you, nomatter if you are an individual, a medium-sized business or a […]

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How to Become a Blogger : Training Esther-Lesson 2

Setting up your First WordPress Blog is not Rocket Science, and once you familiarize yourself with it,  will eventually become a 20 minutes task from zero point up to its complete setup. Since the whole Training Series is in Greek Language, having exclusively our Greek friends in mind, please feel free to visit the original […]

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How To Become a Blogger : Training Esther – Lesson 1

It all began when Esther, my best friend, asked me how she could learn to build her own site, and even make a small source of income out of it, since she’s staying at home all day taking care of her 2,5 years old little daughter, Zoe. Becoming a Full-Time Blogger is not easy. It […]

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