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Reverse Engineering and The Art of Entering Your Client's Head

Put Your Site under The Microscope

Americans say that modern man hates thinking.  And that’s a statistically backed up fact.  Most people are terrified by the thought of ….thinking for themselves.  They’d rather have someone else do all the thinking on their behalf.  And practically the majority of Service Providing Professions do exactly that. They think on behalf of their clients.

I know that you are not among think-o-phobic people, because you wouldn’t read my article if you were.  But I will dare to ask you to do an exercise with me, and I promise we’ll do all the thinking TOGETHER.  I suppose you have a Site.  That’s a pre-requisite for our exercise.

So now, swipe your head off all your cognitive connections with your Site and pretend it’s someone else’s.

The first TEST I want you to pass your Site through is the BOUNCE-TIME.  While we’ll be doing this exercise, I want you to keep a score of your evaluation-points on a notebook.  Create 4 Columns on your Notebook’s page.  ONE where you’ll be keeping your positive score. The SECOND for your negative score. A THIRD for the difficulty degree of fixing the negatives and improving the positives per task.  The FOURTH  will be the “execution column”, where you’ll appoint each task to the person who will complete it being accountable for it till the end.  You will put a grade from 1 to 5 for the existing elements, and a negative grade from 1-5 for the missing ones.  With the same system of 1-5 you’ll evaluate the difficulty degree for each task.

So, on the BOUNCE-TIME test,  be honest and state if you’d stay for more than half a minute on the homepage or would surf away.  If you liked the HOMEPAGE, note down the positive score.  There must be a reason. Note it too.  If there is ground for improvement, which is the Difficulty Degree of implementing the necessary? If Basic Elements are missing, write them down, put your negative score, and fill the Difficulty Degree column with the difficulty grade you consider appropriate.

Second test is the NAVIGATION.  Is it easy?  Does it take you to the very exact info you’re looking for?  Are the Categories, or the Pages organized in a manner that you can access the right type of content as you want it whenever you want it?

Third test is the INTERACTIVITY.  (to be continued)

Sofia Stavropoulou - Web-Business Developer, Web-Publisher, Social Media Manager.

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